Why this Content Guidelines? 

The Internet is a powerful tool to liberate creation and creativity. It has enabled millions of creators around the world to find an audience and bring together a community around some contents.

However, we must be clear about the negative impact that certain types of content, powered by the web, may have had on Internet users and our societies in general.

At uTip, we observe in a pragmatic way that the absolute neutrality of platforms about the content they host and fund is today a choice that benefits these harmful content.

As a financial player in the creative value chain, we choose not to shy away from a share of responsibility for the content that our tools allow to remunerate.


uTip therefore assumes to have an editorial line that we wanted to be as broad and inclusive as possible, which does not involve qualitative judgment but does not give an audience to content that we consider harmful or inappropriate.

We know that the exercise of drafting and applying this Guideline is necessarily imperfect. Like creation, this Guideline may need to evolve.

Do advertisers have power over this Guideline?

No, because it is entirely possible to run the platform without advertising funding.

However it is up to us to try by all means to find advertisers wishing to participate in the remuneration of the creative activity of all those who wish to benefit from this tool.

uTip content guidelines

uTip wants to be an inclusive and respectful platform which allows the remuneration of all types of contents published on platforms.

Within the framework of our editorial choice, we seek in priority to participate in the financing of original content which is some work of creation or the exercise of a form of creativity, whether it is a job of writing, drawing, editing, composition, shooting, or many other types of creative work.

In a creative work we seek a will to transmit or to express. Whether it is a vision, emotions, a knowledge, a feeling, a point of view, etc.

🚨🛑 Content from the following categories cannot be funded using the uTip tools and platform: 🚨🛑

  • Content that promotes illegal activities
  • Content promoting hatred, violence, discrimination, harassment or intimidation
  • Content that is overly offensive, vulgar, shocking or violent
  • Overly proselytizing content
  • Content inciting dangerous, pernicious or legally punishable behavior
  • Pornographic content
  • Misleading or fraudulent content
  • Identity theft or sharing of private information
  • Content based mainly on the image of minors

We have planned to develop a functionality to accommodate content reserved for adults (erotic for example) but it is not yet in place. These types of content are therefore not eligible.

In addition, in order not to encourage the consumption of advertisements by an audience composed mainly of children, advertising support is not available for channels whose content is directly intended for them.

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